Selling a House? Consider Staging!

Posted February 8th, 2010
by HomeownersInsurance.org Staff (no comments)

stagedhomeThis isn’t a great time to sell a house. In fact, it’s a downright crappy market. Still, if you must, you must. And, if you’re going to do it, you may as well do it right. Take the steps you need to take in order to get the most you can for your home.

Staging is one of the best ways to do just that.

What is Home Staging?

I’m glad you asked. Home staging is an art of illusion. It’s all about making the house look like exactly what a buyer is hoping to see. It has to do with creating a specific mood or feel. It makes the house look bigger than it is, brighter than it is and even more loving than it may be.

Staging isn’t about cleaning or getting rid of clutter. No, you need to do those things before you stage. It isn’t about simple repairs. That should already be done, too.

In short, home staging is the process of dressing up your home nicely so that a buyer will want to make an offer.

Should you Hire a Professional?

There are folks that do this for a living. True story. They treat your home like an artist’s canvas, and they turn it into a beautiful portrait. They’re part designer, and part theatrical producer.

A stager might charge anywhere from $500 to more than $5,000, so be ready. They’re not cheap, but they can help a house sell for more than what it otherwise would, and in a shorter amount of time, too.

Before you hire a stager, make sure your homeowners insurance is current, just like you would if you brought in a contractor to do any other work.

Staging on your Own

You can certainly stage your own home, with a little bit of effort. To do so, you need to employ the same kinds of tactics and tools a professional home stager would employ.

For example, you need to be able to arrange the furniture in an appealing way. You need to be able to showcase soft fabrics. You need to known which kinds of knickknacks to pack away and which ones to highlight. You need to pay attention to lighting in every room, and make sure that the room will “pop” even on an overcast day.

Staging isn’t cheap or easy, but it will pay off. Staged homes tend to sell quicker and for more money than comparable homes that aren’t staged.

Photo via REAL ESTAGING

Categories: Home Staging

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